Product designer
Hi, I'm
Ayesha.
Thoughtful products.
Playful possibilities.
Making complex feel simple. 4+ years in UX & product design.
Based in Malaysia · Open to opportunities
(01) Selected work
A few favourites.
(02) About
Curious by nature. Designer by choice.
I'm Ayesha, a product designer who enjoys turning complex ideas into clear, intuitive, and thoughtful digital experiences.
My work sits at the intersection of user experience, visual design, technology, and product thinking. I've collaborated with cross-functional teams to translate business requirements into practical solutions, scalable interfaces, and consistent design systems.
I care about the details, but I never lose sight of the bigger picture: creating products that work beautifully for the people who use them.
Think strategically
Start from the problem, the people and the business — then design.
Design intentionally
Every pixel, word and state earns its place.
Collaborate openly
Work in the open with product, engineering and stakeholders.
(03) Experience
Complex products, made clear.
Designing fintech & ai, saas dashboards, edtech, mobile apps, responsive web.
- 03/2025 — Present
Freelance Product Designer
UXtellar
Centerboard Wellness website, patient dashboard & admin panel; Spark automated-purchasing admin portal; FlipIt flashcard platform; Human Benchmark learning-games app.
- 12/2023 — 12/2025
Product Designer
Linvest21.ai
Designed an AI-powered equity analytics platform (89.2% forecast accuracy across 47 coverage stocks). Led UX for Alpha Copilot, Agentic Financial Advisor and Site Reliability Engineer, working with 10+ developers and stakeholders.
AI-assisted prototype ↗ - 12/2023 — 02/2025
UX/UI Designer
Dextersol
~20 projects across fintech, AI, EdTech, SaaS, music, agencies, events and high-converting landing pages — web and mobile.
Capabilities
- UX Research
- User Personas
- Competitive Analysis
- User Flows
- Wireframing
- Prototyping
- UI & Visual Design
- Design Systems
- UX Writing
- Accessibility (WCAG)
- Product Management
- Pitch Decks
- Branding
- AI-Assisted Prototyping
AI-assisted prototypes
Education
BSc Software Engineering
University of Engineering & Technology, Taxila · 2018 — 2022
Tools
- Figma
- FigJam
- Framer
- Adobe XD
- Photoshop
- Illustrator
- Jira
- Notion AI
- Claude
- GPT-4o
- Maze AI
- Google Stitch
- Lottie
(04) Philosophy
Everything is design.
Every interaction, every decision, every detail shapes how a product feels. I believe good design makes technology more human.
(05) Contact
Have a good problem to solve?
I'm always interested in thoughtful teams, meaningful products, and opportunities to make digital experiences better.